But he did reveal that it’s a revenue sharing model artists get paid a proportion of whatever Spotify gets paid, presumably based on the number of plays on the site they receive.Įk’s reply was disappointing because this is the million dollar question for many music sites.ĭodgy from the start. “It’s complicated,” was, in essence, Ek’s reply. He wanted to know how much he would be paid. The subject was broached by an audience member, who identified himself as an independent musician and thanked Ek profusely for the great application. I couldn’t help noticing, however, Ek’s artful dodge to the question of how artists are paid by his service. Will Spotify Be Fair to Artists? | Technology Review Over time our ad revs are growing, number of downloads growing. There is no easy answer to your question. For instance how do you account for a purchase of a song. You can’t really equate to ‘per play’ we look at all our ad rev. Live Blog: Spotify CEO Daniel Ek Says Music Service Now Has 320,000 Paid Subscribers | TechCrunchĪ: Depends on the type on contract with the publisher/record labels. The 27 year old wunderkind and CEO of the company was stumped for an answer… Five years later we have a pretty good idea why. SXSW Rewind… Back in 2010 during Daniel Ek’s Keynote Speech an audience member who identified themselves as an independent musician asked how much activity it would take on Spotify to earn just one US Dollar.
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